What is the Member Success Program? The Member Success Program is designed to teach you how to use your membership in BNI to give and receive referrals as quickly as possible. It is required for new BNI members within 60 days of joining BNI. It is also for seasoned BNI members who may need a boost to increase their productivity in passing and receiving referrals. Plus, you’ll get a chance to meet BNI members from all over the Bay Area!